SigEp has been a partner with Anheuser Busch for several years in providing guidelines to parents on how to discuss the importance of being responsible when it comes to alcohol use. In 2011, Anheuser Busch created an online resource called the Family Talk program. This site provides parents with a guide on how to have meaningful conversations with their children and young adults about alcohol as well as a Facebook community of other concerned parents.
Research has shown that parents are still the number one influence when it comes to children’s decisions about alcohol.